foto awards 2014

 

AWARDS 2014

"INNOVATION" CATEGORY

Let's retrace the short but intense history of the Awards that characterized the last editions of Xylexpo. In 2014, prizes were awarded for two categories: first of all, the ability shown by companies to innovate products, with particular attention to the issues of the "green economy", and the impact on the production processes of their customers.

Homag Group won For their capacity to innovate both big “batch one” lines and “standalone” machines, for the implementation of revolutionary technology (such as laser edgebanding), while ensuring utmost user friendliness and great attention to “green economy” topics.

Biesse was placed in second place with the following motivation: a constant commitment to working center innovation, characterized by some significant steps, such as the invention of “multicenter” for window production, or more recently, the “AirForce” hot-air edgebanding method.

Cefla took the third place justified by the jury: A route that has led Cefla Finishing Group to the top of the global painting and finishing industry, proving excellent capacity to apply innovation in digital printing processes and "poor" surface finishing, with the "Inert coating” and “Fusion coating” technology.

The second category awarded during the event was dedicated to Communication which we will resume in the next post!

"COMMUNICATION" CATEGORY

In 2014, in addition to Innovation, the companies in the Communication category were awarded, that is the commitment to communicate a way of “being an enterprise”, which can include online and offline activities, specific focus on social media, highly effective advertising campaigns, attention and consistent approach to media representatives.

The first position was occupied by the Salvador company with Christian who received the award for the occasion; the jury underlined the ability to approach communication tools in an emotional way.

Homag Group was placed in second position with a powerful, accurate, clear and exhaustive communication, deployed across all channels, with growing attention to the web and visual tools, supported by in-house events and major exhibitions around the world, offering significant meeting opportunities with operators, customers, resellers, communication people.

The podium was closed by Biesse Group which has always been standing out for their strong focus on all types of communications: from the organization of “Biesse Inside”, which has become a reference for any open-house event, to the creation of a strong, distinctive, never banal corporate image.